About

RORY O'DONNELL

Hey! I'm Rory, a designer, creative director & maker. I take ideas and make them real, across advertising, brand identity, packaging, print & web. Passionate about creating and storytelling, from first concept through final craft.

Outside the studio I'm somewhere between the mountains and the ocean, inspired by folk music, ancient history, wellness, fitness, and anything made by hand.

Currently

PR & Communications Lead at AIGA Boston

Contract Designer at VAGRANTS

Download Resume ↓
Rory O'Donnell

Capabilities

Creative Direction

From blank page to big idea — developing, ideating, and executing stories that actually stick.

Branding

Identity systems that last. Logo design, brand guidelines, collateral, and rebrands built to mean something.

Marketing Strategy

Research-backed, story-driven. Positioning, brand narrative, and content direction that puts you in the right room.

Hands-On Design

Not everything lives on a screen. 3D rendering & printing, fabrication, woodworking, spatial and experiential design for the ideas that need to exist in the real world.

More

  • Brand Identities
  • Creative Direction
  • Art Direction
  • Creative Strategy
  • Concept Development
  • Positioning Strategy
  • Communication Design
  • Visual Storytelling
  • Type Systems
  • Typeface Pairing
  • Display Type Selection
  • Font Nerdery
  • Great Taste
  • Editorial Design
  • Information Design
  • Data Visualization
  • Infographics
  • Brand Systems
  • Wordmarks
  • Logotypes
  • Touching Grass
  • Packaging Design
  • Shelf-Ready Concepts
  • UI/UX
  • App Design
  • Interface Prototyping
  • Interaction Design
  • Web Design
  • Portfolio Sites
  • Case Study Writing
  • Naming
  • Motion Design
  • Motion Systems
  • OOH Campaigns
  • Campaign Development
  • Campaign Toolkits
  • Pitch Decks
  • Public Art
  • Print Design
  • Poster Design
  • Copywriting
  • PR & Communications
  • Newsletter Writing
  • Speaker Outreach
  • Event Copy
  • Community Events
  • Panel Facilitation
  • Production Design
  • Zines
  • Process Books
  • Letterpress Printing
  • Silkscreen
  • Surfing
  • Laser-Engraving
  • Handmade Stuff
  • Analog Processes
  • Parody Packaging
  • Warning Label Systems
  • Lenticular Printing
  • Skateboarding Influence
  • GitHub Deployments
  • Claude Code
  • Prompting
  • Graduating
  • Figuring It Out

Education

  • Massachusetts College of Art and Design
    2026, BFA in Communication Design
    Departmental Honors, Foundation Award
Let's Work →